Unique Selling Proposition System

Finally… a Simple 6-Step System to Craft a USP That Actually Sells — Powered by ChatGPT or Your Favorite AI

Most marketers don’t fail because their products are bad. They fail because buyers can’t remember why to choose them. This fixes that—fast.

Forget Me-Too Messaging — Stand Out In Minutes

Read This First
You’ll never sell reliably until you own a clear, memorable USP. The problem? Sitting at a blank page, trying to “be clever,” and ending up with another me-too promise.

With USP Builder you’ll paste in a few details about your offer and run a proven, stacked prompt workflow that coaxes powerful differentiators out of your product—then pressure-tests them against buyer psychology before you roll them into headlines, ads, and hooks.

Warning: Every day, thousands of products launch. Fewer than 1% get remembered. Don’t ship another “forgettable.”

Build It. Test It. Embed It Everywhere.

What You’ll Build Inside

• One crystal-clear USP (plus 5–10 alternates) people can repeat after hearing it once.
• Headlines, ad hooks, and tagline options generated from your winning USP.
• Audience-aligned angles mapped to status, speed, simplicity, safety, savings, and proof.
• Quick tests to stress-test “would I switch because of this?” before you publish.

The 6-Step Prompt-Stacked Workflow

• 1) Discovery: Mine your product for hidden strengths, proofs, and contrasts the market actually values.
• 2) Extraction: Explode 20–40 raw USP candidates using structured contrast and “only-ness” prompts.
• 3) Style Pass: Refit your best candidates into 5 brand voices (direct, premium, playful, authority, empathetic).
• 4) Psychology: Map each variant to primary motivators (status, speed, certainty, savings, simplicity).
• 5) Testing: Simulate prospects; rank on clarity, believability, and switch-worthiness.
• 6) Embedding: Turn the winner into headlines, bullets, ad hooks, product page “reasons to believe,” and a short tagline.

Bonus Step 7 — Rollout: push your USP into ads, emails, landing pages, marketplace listings, and packaging copy with one-click prompts.

Clarity Beats Clever. Every. Single. Time.

What You Get Today

• USP Builder App (web) – guided 6-step flow with paste-ready prompts in each step.
• Starter Packs – Local Services & Coaches presets to move even faster.
• Output Templates – headlines, ad hooks, bullets, taglines, and offer boxes.
• Exports – copy/paste, TXT, and PDF for the outputs (not the raw prompts).
• License – personal/commercial use of outputs; reselling or sharing the prompts is prohibited.

Works with the free ChatGPT (3.5). Optimized for GPT-5 Plus. Also compatible with Claude and Gemini.

Want Fresh Angles Every Month?

Upgrade to the optional Prompt Library Membership for new industry packs and advanced rollouts each month (dripped from the day you join). Prefer a one-off? Stick with the core app—no problem.