Finally… a Simple 6-Step System to Craft a USP That Actually Sells — Powered by ChatGPT or Your Favorite AI
Most marketers don’t fail because their products are bad. They fail because buyers can’t remember why to choose them. This fixes that—fast.
Read This First
You’ll never sell reliably until you own a clear, memorable USP. The problem? Sitting at a blank page, trying to “be clever,” and ending up with another me-too promise.
With USP Builder you’ll paste in a few details about your offer and run a proven, stacked prompt workflow that coaxes powerful differentiators out of your product—then pressure-tests them against buyer psychology before you roll them into headlines, ads, and hooks.
What You’ll Build Inside
- One crystal-clear USP (plus 5–10 alternates) people can repeat after hearing it once.
- Headlines, ad hooks, and tagline options generated from your winning USP.
- Audience-aligned angles mapped to status, speed, simplicity, safety, savings, and proof.
- Quick tests to stress-test “would I switch because of this?” before you publish.
The 6-Step Prompt-Stacked Workflow
1) Discovery
Mine your product for hidden strengths, proofs, and contrasts the market actually values.
2) Extraction
Explode 20–40 raw USP candidates using structured contrast and “only-ness” prompts.
3) Style Pass
Refit your best candidates into 5 brand voices (direct, premium, playful, authority, empathetic).
4) Psychology
Map each variant to primary motivators (status, speed, certainty, savings, simplicity).
5) Testing
Simulate prospects; rank on clarity, believability, and switch-worthiness.
6) Embedding
Turn the winner into headlines, bullets, ad hooks, product page “reasons to believe,” and a short tagline.
Bonus Step 7 — Rollout: push your USP into ads, emails, landing pages, marketplace listings, and packaging copy with one click prompts.
What You Get Today
- USP Builder App (web) – guided 6-step flow with paste-ready prompts in each step.
- Starter Packs – Local Services & Coaches presets to move even faster.
- Output Templates – headlines, ad hooks, bullets, taglines, and offer boxes.
- Exports – copy/paste, TXT, and PDF for the outputs (not the raw prompts).
- License – personal/commercial use of outputs; reselling or sharing the prompts is prohibited.
Works with the free ChatGPT (3.5). Optimized for GPT-5 Plus. Also compatible with Claude and Gemini.
Nothing to ship. Access delivered immediately after checkout.
Want Fresh Angles Every Month?
Upgrade to the optional Prompt Library Membership for new industry packs and advanced rollouts each month (dripped from the day you join). Prefer a one-off? Stick with the core app—no problem.
30-Day Guarantee
If you can’t produce at least one clear, usable USP for your offer, show your attempt and we’ll refund you. Fast, friendly, no drama.
Frequently Asked Questions
Do I need ChatGPT Plus?
No. The workflow runs on free ChatGPT (3.5). Plus (GPT-5) gives sharper results and faster iterations, but it’s optional.
Will this work with Claude or Gemini?
Yes. Prompts are model-agnostic. You can paste the same instructions into Claude or Gemini.
What exactly can I export?
Headlines, hooks, bullets, taglines, and other outputs. To protect the system’s value, raw prompt text isn’t included in exports.
Is this PLR?
No. This is a tool license. You can use the outputs commercially for your offers or clients, but you may not resell, share, or publish the underlying prompts or the app itself.
Can I use this for physical products or local businesses?
Absolutely. Choose your offer type at the start (digital, physical, or local), and the discovery questions adapt automatically.
Ready to Be Remembered?
Ship an offer buyers can explain for you in one sentence.
Secure checkout. Immediate access on confirmation.